NEWSLETTER 03 - NOVEMBER 2017

TRENDS

The PoP reclaims its place in retail

Carolina Herrera CH L’Eau. POPAI Award winner for PoP category

Where does the PoP start and finish? How does packaging help to generate a better shopping experience at the point of purchase? How important is packaging to retailers’ commercial development? Three experts give us their views about a discipline with many exciting challenges ahead.

REPORT

What do consumers want?

The packaging industry is adapting its processes and designs to make the lives of its users easier and solve their requirements.

Collection of bags for salts and food seeds Natur Green. Liderpack Awards winner for food category

SUCCESS STORY

Flexomed, innovating towards neuro-packaging

According to the manager of Flexomed, Raúl Cremades, innovation, enthusiasm, speed and the quality of service they offer their clients are the keys to the company’s success, which boasts 46 years of experience in the graphic industry.

THE COMPANY

Marchesini, innovation in business DNA

In Spain the group is embodied by STE Pharma Systems, the company founded in 1975 which now forms part of the Marchesini Group. The company’s managing director in Spain and North Africa, Enric Vila, concurs with the vision of the group’s president, Maurizio Marchesini, contending: ‘The constant evolution in the packaging industry forces us to keep up a constant rate of technological innovation to maintain our competitive edge.’

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